My client, David Essel, wanted to "go big" with the news that he was taking his talk radio show, "David Essel Alive!" to a national level on XM radio. So, naturally, we opted for a national news release through PRWeb.
After only one week, the release already has a total of 77,642 total impressions on PRWeb. It also has 1,170 pickup results on Google and has been republished in newspapers such as the Daily Herald, The Houston Chronicle and CBS online. Considering the release has only been live for one week, this is a great number of results.
David had the idea to use a few celebrity names to draw attention from the search engines, and boy was he on target with that! In addition to the more traditional media outlets, we have found links to the release on celebrity fan pages that simply came from putting their names in our release. I hope you'll agree that we did it tactfully, too.
David is also a pro at YouTube videos and did one especially for the release -- an added benefit for anyone wanting to know more about the show.
Click here to see the release and how we optimized it for the search engines. And, P.S. tune in every Saturday from 6-9 p.m. EST (3-6 PST.)