Client Goes National With XM Satellite Radio Release

My client, David Essel, wanted to "go big" with the news that he was taking his talk radio show, "David Essel Alive!" to a national level on XM radio. So, naturally, we opted for a national news release through PRWeb. 

After only one week, the release already has a total of 77,642 total impressions on PRWeb. It also has 1,170 pickup results on Google and has been republished in newspapers such as the Daily Herald, The Houston Chronicle and CBS online. Considering the release has only been live for one week, this is a great number of results.

David had the idea to use a few celebrity names to draw attention from the search engines, and boy was he on target with that! In addition to the more traditional media outlets, we have found links to the release on celebrity fan pages that simply came from putting their names in our release. I hope you'll agree that we did it tactfully, too.

David is also a pro at YouTube videos and did one especially for the release -- an added benefit for anyone wanting to know more about the show.

Click here to see the release and how we optimized it for the search engines. And, P.S. tune in every Saturday from 6-9 p.m. EST (3-6 PST.)

The Power of Creating Buyer Personas

Wow! I read in David Meerman Scott's book the New Rules of Marketing & PR that you should create buyer personas for your website and create separate content on the site for those people -- content that will help them solve their problems.

I took this approach with my client, Master Life Coach Lynne Pietrzyk. Her website is www.shiftandwakeup.com.

We started with three primary buyers who might need life coaching -- stay-at-home moms, working moms and step-moms. Although we are just beginning to get content onto the site, we have already been rewarded with the approach.

A couple of people have already apparently Googled something along the lines of "life coach step-mom." Whoa! I think she found herself a niche! As a result, she's already scheduled a life-coaching workshop about step-parenting!

Plus, the timing was perfect with a release we had just sent out on her current book club -- a double whammy!

Her last week was incredible with one lead coming in after another! Much of that had to do with our approach with the website. #1. Create buyer persona's. #2. Create content to help those buyers.

The crazy part of all of this is that we debated what to do about a website, because we do not have a big budget for it. In the past, websites cost thousands of dollars to create. Well, this time around, Lynne decided that something home-made was better than nothing at all. She did it herself using www.godaddy.com.

At this point, we can't wait to add more content! Keep your eye out!

Coach Lynne Using Social Media

I've always said I like working with the "big idea" people. Lucky for me, Master Life Coach Lynne Pietrzyk is one of those people! In order to pump up her life coaching business, she is reaching out and providing free services to connect with potential clients.

One of her main tools is a book club that focuses on David Essel's Slow Down: The Fastest Way to get Everything You Want. This book club allows her to show off her coaching skills while providing a free self-help service to the community.

On the social media side of things, she has her Facebook page up and running, we are finishing up her blog and website, and she's already started an online live radio talk show. Have you ever heard of BlogTalk Radio? I hadn't either until I met this "big idea" woman!

You should check it out. The next program is tonight at 6:30 p.m. It will only last 15 minutes. Log on to www.blogtalkradio.com/Coach-Lynne or call in to (646) 595-3904. Tonight's focus is on summertime! She is going to discuss the excitement parents and children feel about the end of another school year and how the summertime gives parents the opportunity to create new positive habits in their family life. I'll be listening! Will you?