David Essel Lets the World Know About Upcoming Life Coach Certification Teleclass

My client David Essel wanted to let the whole world know that his life coach certification courses are available via teleclass. As a result, we put together a national release and sent it out via PRweb. Check it out!

Here are a few key points about our strategy with this release:

• We realized that David's status as a national radio host helps give him credibility as a life coach certification instructor, while at the same time, being a life coach certification instructor gives credibility to his national radio host position, so we tied those two together.

• We addressed the benefits of taking a life coach certification course via teleclass and even included links to a couple of youtube videos to support the information.

• We used three testimonials from people who have gone through his life coach certification courses.

• Of course, since this is an SEO release, we used the most important key words in his headline, summary and lead paragraph -- as well as throughout the body.

• We made sure the call to action at the bottom was clear and offered an incentive to those who mentioned the release in their registration.

This all also worked out well, because just two weeks earlier we released information about the new location for his radio show David Essel Alive!. So far so good! Let's see how those registrations come in!

Professional accomplishments land Tina Haisman in Vidette Hall of Fame

I accepted one of the greatest honors of my professional career this weekend. I was inducted into the Vidette Hall of Fame with three other outstanding Illinois State University alumni.

I worked at the Daily Vidette, the ISU student newspaper, from the first day of my freshman year until the last day of my senior year.

HOF Inductees Marc Lebovitz, Tina Haisman and Bill Mulvihill
pause for photos with Vidette General Manager Rick Jones.

The Daily Vidette has long been one of the most successful student newspapers in the country. I am grateful to have been afforded the opportunity to be a part of it during my time at ISU.

Among the reasons listed for my induction were the accomplishments I made while at the Vidette, including the fact that I was the first Business Manager to collect over $100,000 in one calendar month.

Several of my professional accomplishments were also mentioned, including my accreditations, certifications, awards and even the infamous Million Dollar Coupon campaign.

To say that I am honored would be an understatement. What a thrill!

For more information on my public relations consulting and writing business, visit www.haisman.com.

Top 5 Tips to Craft a Media Release that’s worth a Million Bucks

Media releases have gained tremendous strength in recent years as search engine optimization has gained steam. Now, just by writing a news release and posting it online, you can drive visitors to your website – IF you do it right!

I learned a lot by writing and distributing the Million Dollar Coupon media release last year, so I thought I’d share a few tidbits about writing SEO releases with you in this column.

1. Write a fantastic, newsworthy release that is rich with key words targeted to your audience. Keep it short – around 500 words.

2. If you can, give your release a unique URL on your website, using key words.

3. Write a short summary to go under your headline – just one or two sentences – using as many of your key words as possible.

4. Include web page links to other pages on your web site – keep it to a maximum of one link for each 100 words in your release.

5. Take advantage of multi-media – add a downloadable photo and/or a short video. This gives journalists all the tools they need to write a story.

Although you can pay hundreds of dollars to have your SEO release distributed, there are many free and inexpensive news release distribution services out there today. You have nothing to lose by trying it!

Local PR Pro Susan Bennett, APR, CPRC told me about www.prlog.org, and a local colleague of mine, Tara Geissinger, co-founded www.onlineprnews.com. Check them out to learn more about how SEO releases can work for you!

The Crazy Foreclosure Guy

I have a new client -- The Foreclosure Shoppe a.k.a. The Crazy Foreclosure Guy. His real name is Tom Bruzzesi. He and his girlfriend Gina are doing some really amazing things! When Gina and I spoke on the phone about what she and Tom are trying to do, we connected immediately -- it was personal.

Tom has a connection to the Marines, and so do I, through my family. Tom tried to enlist at age 17, but was rejected due to health concerns from his past. His story is amazing. I won't tell it all here, though, you'll have to read it on his website: www.theforeclosureshoppe.com.

My connection to the marines is my brother-in-law, who gave his life for us during the first Gulf War in 1991. And, my 6-year-old son, who donated all of his birthday gifts to the Marines' Toys for Tots program in honor of his uncle last year.

Since Tom was not able to enlist in the Marines, he found other ways of giving to our military and our country. Now that he runs a successful business, he is giving back, BIG TIME. More to come on that later!

The first release we put out was about a home that he purchased at a foreclosure auction for only $1,000. Seriously, $1,000. I don't know about you, but that's less than my monthly mortgage payment. Then, he sold the house for only$18,000 within a couple of weeks! That's a 1300% profit! Tom plans to hold investment seminars in the future to teach other people how to make money this way!

To get the word out, we put out a SEO PRweb release, which is getting tons of exposure worldwide! In just one week, it has had more than 1,300 full-page reads on PRweb and 101,000 headline impressions! Definitely check it out -- it has a fun video embedded, too!

We are also talking about it locally, and we'll see how that goes! Overall, this release seems to be a great foundation for building up to all of the work that he is doing. It's really helping get his name out there. Stay tuned! More to come!