Friday, February 19, 2010

Got Passion?

I had the distinct pleasure of interviewing a woman from a non-profit organization yesterday. The interview is part of an annual report I am writing for a client. I won't give too much away, because we don't like to spoil the report before it is revealed in its entirety, but I was so moved by this woman that I had to share.

This woman is on FIRE for her non-profit. It is evident by the words she uses and the passionate way she speaks them. I swear, she had me near tears and ready to whip out my checkbook! All this during an interview for an annual report ... for a utility. Who'd a thunk?

I'll tease you with one quote. She said, "Give me a pencil, and I'll get a child to college." Wow. Powerful stuff. Doesn't that just give you goosebumps? She's not asking for enormous donations of scholarships -- just pencils. This woman totally moved me.

She inspired me so much that she set the tone for the entire report in my eyes. She made my job so much easier just by being passionate about hers.

I couldn't help but think, "What if everyone were that passionate about their job?" Can you imagine what we could do in this world? The mouths we could feed ... the children we could educate ... the diseases we could cure ... the possibilities are endless. The energy that radiates from a person who is that passionate about what they do is powerful.

Now I can't wait to interview the rest of the people!

Wednesday, February 17, 2010

Top 5 Tips to Craft a Media Release that’s worth a Million Bucks

Media releases have gained tremendous strength in recent years as search engine optimization has gained steam. Now, just by writing a news release and posting it online, you can drive visitors to your website – IF you do it right!

I learned a lot by writing and distributing the Million Dollar Coupon media release last year, so I thought I’d share a few tidbits about writing SEO releases with you in this column.

1. Write a fantastic, newsworthy release that is rich with key words targeted to your audience. Keep it short – around 500 words.

2. If you can, give your release a unique URL on your website, using key words.

3. Write a short summary to go under your headline – just one or two sentences – using as many of your key words as possible.

4. Include web page links to other pages on your web site – keep it to a maximum of one link for each 100 words in your release.

5. Take advantage of multi-media – add a downloadable photo and/or a short video. This gives journalists all the tools they need to write a story.
Although you can pay hundreds of dollars to have your SEO release distributed, there are many free and inexpensive news release distribution services out there today. You have nothing to lose by trying it!

Local PR Pro Susan Bennett, APR, CPRC told me about, and a local colleague of mine, Tara Geissinger, co-founded Check them out to learn more about how SEO releases can work for you!