Here are a few key points about our strategy with this release:
- We realized that David's status as a national radio host helps give him credibility as a life coach certification instructor, while at the same time, being a life coach certification instructor gives credibility to his national radio host position, so we tied those two together.
- We addressed the benefits of taking a life coach certification course via teleclass and even included links to a couple of youtube videos to support the information.
- We used three testimonials from people who have gone through his life coach certification courses.
- Of course, since this is an SEO release, we used the most important key words in his headline, summary and lead paragraph -- as well as throughout the body.
- We made sure the call to action at the bottom was clear and offered an incentive to those who mentioned the release in their registration.
This all also worked out well, because just two weeks earlier we released information about the new location for his radio show David Essel Alive!. So far so good! Let's see how those registrations come in!