Look out world! Here comes Master Life Coach Lynne Pietrzyk! Her website is now live! I am so proud of her -- she did it herself! Check it out: www.shiftandwakeup.com.
It is definitely a work in progress -- we have so much we want to do with the site. But we decided to let it go live with just some basic information and view it as a work in progress. We will be continually updating and improving the online experience for our audiences.
We used what we learned by reading David Meerman Scott's The New Rules of Marketing & PR and created buyer persona's. Lynne has three primary buyer persona's -- the working mom, the stay-at-home mom and the step-mom.
Interestingly enough -- Lynne has been all three of these moms at one point in her life. She is two of the three right now! She can really identify with what all moms are going through.
Each of those moms has a page on Lynne's site. In the future we will add relevant articles to target those moms and let them see how Lynne can help them solve their problems. We hope it will be a place moms can come to receive support and comfort.
We hope you'll check it out! You can also visit her on Facebook at: http://facebook.dj/shiftandwakeup/
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