Wow! I read in David Meerman Scott's book the New Rules of Marketing & PR that you should create buyer personas for your website and create separate content on the site for those people -- content that will help them solve their problems.
I took this approach with my client, Master Life Coach Lynne Pietrzyk. Her website is www.shiftandwakeup.com.
We started with three primary buyers who might need life coaching -- stay-at-home moms, working moms and step-moms. Although we are just beginning to get content onto the site, we have already been rewarded with the approach.
A couple of people have already apparently Googled something along the lines of "life coach step-mom." Whoa! I think she found herself a niche! As a result, she's already scheduled a life-coaching workshop about step-parenting!
Plus, the timing was perfect with a release we had just sent out on her current book club -- a double whammy!
Her last week was incredible with one lead coming in after another! Much of that had to do with our approach with the website. #1. Create buyer persona's. #2. Create content to help those buyers.
The crazy part of all of this is that we debated what to do about a website, because we do not have a big budget for it. In the past, websites cost thousands of dollars to create. Well, this time around, Lynne decided that something home-made was better than nothing at all. She did it herself using www.godaddy.com.
At this point, we can't wait to add more content! Keep your eye out!
