Client Goes National With XM Satellite Radio Release

My client, David Essel, wanted to "go big" with the news that he was taking his talk radio show, "David Essel Alive!" to a national level on XM radio. So, naturally, we opted for a national news release through PRWeb. 

After only one week, the release already has a total of 77,642 total impressions on PRWeb. It also has 1,170 pickup results on Google and has been republished in newspapers such as the Daily Herald, The Houston Chronicle and CBS online. Considering the release has only been live for one week, this is a great number of results.

David had the idea to use a few celebrity names to draw attention from the search engines, and boy was he on target with that! In addition to the more traditional media outlets, we have found links to the release on celebrity fan pages that simply came from putting their names in our release. I hope you'll agree that we did it tactfully, too.

David is also a pro at YouTube videos and did one especially for the release -- an added benefit for anyone wanting to know more about the show.

Click here to see the release and how we optimized it for the search engines. And, P.S. tune in every Saturday from 6-9 p.m. EST (3-6 PST.)

Need a Freelance Writer?

Tina Haisman public relations is on the lookout for marketing and public relations professionals who need assistance meeting their writing deadlines.

"Throughout my career, I have found freelance writers bring a great value to an already solid public relations or marketing team," Tina said. "I love working with other public relations and marketing professionals who know what they're doing, but just need an extra hand to get the job done."

Tina discovered her love for writing in high school on the staff of her high school newspaper. She also did some writing for her college newspaper.

Tina's very first assignment out of college was to ghostwrite a letter from the Vice President of Caterpillar Track-Type Tractors Division to the employees. Much to her surprise at that early point in her career, Tina's first draft of the letter was met with raving reviews and virtually no changes were requested. Her writing career has taken wings ever since.

Throughout Tina's career, she has had the opportunity to write for clients in many different industries, which has helped her learn how to match the voice of every company she has had the privilege of writing for.

In his recommendation on Tina's LinkedIn profile, KUA Vice President of Corporate Communications Chris Gent said, "Tina's writing is creative, concise and interesting to the reader. As a service provider, I appreciate her dependability and attention to detail. She's very good at what she does, and she's a real professional. We consider her part of our team."

Tina enjoys writing all types of marketing and public relations copy. Contact her for more information on how to make her part of your team.

Bounty Rules at Make-A-Messterpiece

How's this for marketing? Today we visited Make-A-Messterpiece -- a creative art studio for kids. Their slogan is "Say Yes to the Mess!"

They sell messy packages that include painting, drawing, playing with bubbles, making crafts, learning about science, cooking and more.

Some of the titles of their activity stations are: Kids' Creative Kitchen, Bubble'ology, DrumRoll, Lil' Sprouts and Experimentation Station.

Well, this fun, messy place has found a huge sponsor in Bounty paper towels. What a great idea! Every mess needs to be cleaned up, right? So, why not use the best paper towels on the planet?

You can see from the pictures that the Bounty logo is found all over the place -- especially at the hand-washing stations!

Their website works the Bounty sponsorship in well by telling moms part of the benefit of kids visiting this creative studio is that they will also learn how to clean up after themselves!

On a side note, they use Charmin toilet paper in the bathrooms -- each toilet paper roll has the Charmin logo painted above it on the wall! I didn't feel right taking a picture in a bathroom, so you'll just have to imagine that one!

Anyway, if you want to see more about Make-A-Messterpiece, visit www.makeamessterpiece.com!

Cool stuff!

The Next Generation of Marketing Professionals are on the Way

This week I had the pleasure of speaking to a couple of marketing classes at my alma mater -- Illinois State University.

My task was simply to share my career path with them in an effort to give them a glimpse of what can happen after graduation.

One of the things we touched on was creativity in your career -- because careers are not necessarily as streamlined as they were before. And, they are not always a straight line to retirement, as they once were.

I told the students about my career plan -- to start in the corporate world and gain experience, credibility and certifications. Then to launch a consulting business after having children that would allow me to be home with my children most of the time. (So far, so good!)

I showed them a few of the most fun projects I've worked on, such as the Million Dollar Coupon and the KUA annual reports. These were great examples of how the digital world is changing the fields of marketing and public relations.

I also shared with them how networking, volunteering and doing internships helped me get to where I am now. Living my dream.

It was such a fun experience, and I was really impressed by the students I spoke with. If anyone needs a few good marketing interns, let me know, and I'll get you in touch with the Marketing Department at ISU.

Professional accomplishments land Tina Haisman in Vidette Hall of Fame

I accepted one of the greatest honors of my professional career this weekend. I was inducted into the Vidette Hall of Fame with three other outstanding Illinois State University alumni.

I worked at the Daily Vidette, the ISU student newspaper, from the first day of my freshman year until the last day of my senior year.

HOF Inductees Marc Lebovitz, Tina Haisman and Bill Mulvihill
pause for photos with Vidette General Manager Rick Jones.

The Daily Vidette has long been one of the most successful student newspapers in the country. I am grateful to have been afforded the opportunity to be a part of it during my time at ISU.

Among the reasons listed for my induction were the accomplishments I made while at the Vidette, including the fact that I was the first Business Manager to collect over $100,000 in one calendar month.

Several of my professional accomplishments were also mentioned, including my accreditations, certifications, awards and even the infamous Million Dollar Coupon campaign.

To say that I am honored would be an understatement. What a thrill!

For more information on my public relations consulting and writing business, visit www.haisman.com.

Top 3 Social Media Content Best Practices

Took another webinar yesterday about social media -- got a few great tips and reminders. 

Here are my top 3:

1. When writing social media content follow the rule of thirds:

• 1/3 about you/your brand
• 1/3 about something you've learned (to share)
• 1/3 should be a conversation -- actually interacting with members of the community.

2. Be sure to re-purpose your social media content -- for example well-written, consumer-friendly releases can become blog posts.

3. Including multimedia in your social media release increases the chances of it being clicked on.

Just thought I'd share! It's always good to remind ourselves about the best practices that are out there!

Inspiration from a Webinar

I love feeling inspired and was lucky enough today to participate in a webinar that gave me that satisfaction. I found several action items I'd like to work on for myself and my clients! I know better than to try to tackle all of them at once, but I shouldn't have any trouble picking one to start with!

The webinar was titled 7 Steps for Small Business Success and was facilitated by John Jantsch, author of Duct Tape Marketing.

Here are my three favorite action steps!

• A strategy to grow your business. Find and describe your IDEAL customer -- not just a good customer -- an IDEAL one. An ideal customer is one that values you, is profitable and refers you. Once you find them, analyze them -- demographics, psychographics, geographics and behavior. Get a crystal clear picture of your ideal customer.
• I love that! Why are we looking only for "customers," when we could be looking for the IDEAL customers?
• A tactic for differentiating yourself in the marketplace. Copy and paste into Word the first paragraph of your website. Do the same for one of your competitors. Black out all references to both of your business names. Then, read them and see if you can tell them apart. Have your employees and clients read it for you as well. This will show you if you are making yourself stand out online. 
• What a great tool to get you to spruce up your website copy if it needs it!
• A tool for media relations. Identify five or six key journalists in your community or industry, and put them in Google Alerts so you get updates on what they write. Start commenting on their articles, blogs and send them information you have when appropriate. 
• We all know about building relationships with journalists, but I just loved the simplicity of accomplishing this tactic.

The webinar also listed a few interesting Internet statistics that you can read about in the graphic above. Enjoy!